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Selected Engagements

  1. Coda01 / 062024CodaB2B SaaS · Trial-to-Revenue Reconstruction+26%Trial-to-Paid-38%Empty Trials-44%Time-to-First-ValueView case
  2. Clay02 / 062024ClayAI Sales Automation · Monetization Architecture+33%ARPU+19%Conversion+27%Revenue per Active UserView case
  3. Lindy03 / 062024LindyAI Workflow Automation · Trial Optimization+33%Trial Activation+18%Conversion-39%Time-to-OutcomeView case
  4. Fresha04 / 062024FreshaVertical SaaS · Revenue-First MVP-57%Time-to-Revenue+22%Paid Conversion-41%Feature ScopeView case
  5. Mutiny05 / 062024MutinyPersonalization SaaS · Conversion Architecture+21%Conversion-36%Sales Dependency+28%Demo RequestsView case
  6. Railway06 / 062024RailwayDeveloper Infrastructure · Activation Recovery+34%Deployment Completion-31%Early Drop-off-42%Time-to-DeployView case

01Method

Intervention Process

Four stages. Baseline established, constraint isolated, change implemented, impact validated. The same protocol runs on every engagement.

01
Baseline Established

Current state measured, not assumed. Behavior separated from belief.

02
Constraint Isolated

The single point where the system fails to convert. Named with evidence.

03
Change Implemented

Narrow scope. One intervention. Risk contained. Nothing else is touched.

04
Impact Validated

Measured against baseline. Trade-offs named. Next move proposed.

02Start

Initiate Assessment

A focused strategy call to understand whether we’re the right partner, and whether your product is ready to move forward.

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